Dr. David Shore believes that the healthcare industry is undergoing what he calls, a “trust famine”. He explains his concept, what can be done to earn some trust back and the effect of trust on marketing and branding.
Cleveland Clinic, one of America’s top hospitals, are expanding internationally at an astonishing rate. Paul Matsen explains his role, the focus on innovation and the bright future of the healthcare organization.
A specialist in brand management and advertising, Sanjay Sood, Associate Professor of Marketing for the University of California, Los Angeles, shares his tricks of the trade.
Aegis’ Henry Ross and M4 Bimark’s Jerry Silverman discuss strategies to improve patient relationships with healthcare providers.
The concept of penalizing vs. rewarding employees is not new. In fact, most personnel guidelines suggest providing positive rewards for desired behaviors and penalties for undesired behaviors. By Dr. Robert V. Miller, Cooper Research