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Issue 2

Issue 2 E-magazine
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Blog

Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
25 May 2011
Sales & Marketing
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Sales & Marketing

The (sorry) state of trust


Dr. David Shore believes that the healthcare industry is undergoing what he calls, a “trust famine”. He explains his concept, what can be done to earn some trust back and the effect of trust on marketing and branding.

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Taking over the world


Cleveland Clinic, one of America’s top hospitals, are expanding internationally at an astonishing rate. Paul Matsen explains his role, the focus on innovation and the bright future of the healthcare organization.

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Marketing magic


A specialist in brand management and advertising, Sanjay Sood, Associate Professor of Marketing for the University of California, Los Angeles, shares his tricks of the trade.

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Improving patient trust


Aegis’ Henry Ross and M4 Bimark’s Jerry Silverman discuss strategies to improve patient relationships with healthcare providers.

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Charging employees for unhealthy health habits


The concept of penalizing vs. rewarding employees is not new. In fact, most personnel guidelines suggest providing positive rewards for desired behaviors and penalties for undesired behaviors. By Dr. Robert V. Miller, Cooper Research

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