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provides transformational medical technologies and services that are shaping a new age of patient care.
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Blog
Dr Karl talks about patient safety, quality care and cultural transformation
Chairman Emeritus
Focus Area: Sales & Marketing
The (sorry) state of trust
Dr. David Shore believes that the healthcare industry is undergoing what he calls, a “trust famine”. He explains his concept, what can be done to earn some trust back and the effect of trust on marketing and branding.
Taking over the world
Cleveland Clinic, one of America’s top hospitals, are expanding internationally at an astonishing rate. Paul Matsen explains his role, the focus on innovation and the bright future of the healthcare organization.
Marketing magic
A specialist in brand management and advertising, Sanjay Sood, Associate Professor of Marketing for the University of California, Los Angeles, shares his tricks of the trade.
Charging employees for unhealthy health habits
The concept of penalizing vs. rewarding employees is not new. In fact, most personnel guidelines suggest providing positive rewards for desired behaviors and penalties for undesired behaviors. By Dr. Robert V. Miller, Cooper Research
Reaching physicians on the internet
Background
The Internet’s promise of individual one-to-one two-way marketing communications is slowly but surely evolving. Today’s internet with significant reach and scale is arguable the best marketing spend for reaching niche
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